Be Optimistic Every Day
Lac Viet Beer - 15s TVC
Role: Ideation, Scriptwriting
The brief:
Label Lac Viet Beer as a drink of optimism.
The idea:
Every Tet, everyone chases big wins. Lac Viet Beer flips the script: in a tough economy, even the smallest win deserves a toast.
Credits:
Agency: The Purpose.Ant