The Unborn Boxer
Hey Jane x The Case for Her New Blood 2023
The brief:
Raise your local area's awareness that abortion is healthcare.
The idea:
When abortion-restrictive laws hit the books, women hit themselves. Without access to safe abortion, many women resort to punching their stomachs. But hesitation only prolongs the agony.
We partnered with Mike Tyson, the boxer well-known for his one-and-done punch, to offer these women a faster way to end their pain.
Credits:
CD: Thanh Ngo
CW: Quan Duong, Thanh Trung, Thao.
AD: My Luong, Minh Quan