Make Accents Great Again
Duolingo New Blood 2025
The brief:
Turn Duolingo from a funny language-learning app into a powerful force for good.
The idea:
In the US, rolling Rs, flattening a tone, or stressing the wrong syllable can throw people into a tough life.
By standing against ICE, Duolingo shows that there's no wrong way to speak a language.
Credits:
CD: Soumik Parida
CW: Quan Duong, Bu Nguyen
AD: Tri Do, Linh Nguyen, Hoang Anh Bui